About
Siat Ventures is a San Francisco based pre-seed venture capital firm backing Asian founders building consumer and wellness companies for the US.
씨앗 (siat) means seed in Korean.
Thesis
Founders who have lived across borders know what customers love in Seoul or Tokyo, what’s missing on American shelves, and how to bring the two together.
Taking the best of each world and mixing it into something new is how the next great consumer and wellness companies will be built. Siat Ventures backs the founders who do it.
We focus on pre-seed companies building in
01
Beauty, food and lifestyle products made for American customers.
02
Products and services that help people live longer, healthier lives.
03
AI, software and data that serve people, and the practices that care for them.
We back founders who build for American customers from day one.
Team
Founder & General Partner
Siat Ventures is built on hands-on operating, leadership and management experience.
Liz Lee is the Founder and General Partner of Siat Ventures. Previously, she ran TELEPASEE, a digital agency in Seoul, for nine years, working with 250 consumer brands and companies like Hyundai, SM Entertainment and CJ. One Korean fashion brand she worked with grew from $400K to $4M in revenue in 12 months.
She founded I in We, a community of 8,000 Korean women in tech, and co-founded the Global Student Startup Competition, both to open doors for the next generation of entrepreneurs. Siat Ventures takes that work further: backing those founders with capital, not just advice.
Liz grew up between Calgary, Lima, Jakarta, Milan and Seoul, and is based in San Francisco.
Pitch
Five minutes. No deck required. If you’re an Asian founder with a consumer or wellness company headed for the US, send it.
We use what you send only to review your company. It reaches us through FormSubmit (formsubmit.co) and is never sold or shared. To have it deleted, email liz@siat.vc.
If there’s a fit, you’ll hear from us directly.